Marketing Intelligence Thematic Report | 2023 

Unlocking Brazil's Green Potential:

A Comprehensive Market Analysis and Business Opportunity on Nature-Based Solutions 

Marketing Intelligence Thematic Report | 2023 

Unlocking Brazil's

Green Potential:

A Comprehensive Market Analysis and Business

Opportunity on Nature-Based Solutions 


This report provides the latest estimates of carbon credit supply by 2030 from all  Nature-based Solutions (NbS) announced projects. Avoided nature loss (REDD+) and removals credits are detailed together with a comprehensive analysis of NBS projects potential. 


This report provides the latest estimates of carbon credit supply by 2030 from all  Nature-based Solutions (NbS) announced projects. Avoided nature loss (REDD+) and removals credits are detailed together with a comprehensive analysis of NBS projects potential. 

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Why to access this report? 

Why to access this report? 


Find out how incorporating Nature-based Solutions (NbS) into climate change policies and actions is critical to achieving global emissions reduction targets and sustainable development goals.


Understand the potential of carbon credits generation in Brazil, and gain valuable insights that will empower your climate change strategies and help you achieve your sustainability goals.


Find out how incorporating Nature-based Solutions (NbS) into climate change policies and actions is critical to achieving global emissions reduction targets and sustainable development goals.


Understand the potential of carbon credits generation in Brazil, and gain valuable insights that will empower your climate change strategies and help you achieve your sustainability goals.


Content:

Content:

  1. Introduction and current NbS scenario
  2. Scenarios for NbS market by 2030
  3. Brazil’s current NbS market size
  4. Market sizes by type of NbS in Brazil and priority states to invest
  • Reforestation
  • REDD+
  • Agriculture
  • Blue Carbon
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What are nature-based solutions? 

What are nature-based solutions? 

Those solutions for climate emergency based on nature, referred to as Natural Climate Solutions (NCS), can be divided in restoration, conservation, and improved land management actions that increase carbon storage or avoid greenhouse gases (GHG) emissions in landscapes and wetlands. NCS can provide 37% of cost-effective climate mitigation needed until 2030 to stabilize warming to below 2°C, and can reduce 0,3°C under this scenario. 

Those solutions for climate emergency based on nature, referred to as Natural Climate Solutions (NCS), can be divided in restoration, conservation, and improved land management actions that increase carbon storage or avoid greenhouse gases (GHG) emissions in landscapes and wetlands. NCS can provide 37% of cost-effective climate mitigation needed until 2030 to stabilize warming to below 2°C, and can reduce 0,3°C under this scenario.

Meet the authors 

Meet the authors 

Amanda Ribeiro 

Sustainability consultant 

Amanda Ribeiro 

Sustainability consultant 

Holds a bachelor's degree in environmental engineering from the Polytechnic School of the University of São Paulo and is a PhD candidate at the Aeronautics Institute of Technology, in Brazil.

 

Holds a bachelor's degree in Environmental Engineering from the Polytechnic School of the University of São Paulo. She is a PhD candidate at the Aeronautics Institute of Technology.

Victor Vieira 

Sustainability Analyst 

Victor Vieira has a degree in International Relations from the Federal University of Goiás, Brazil.



Victor Vieira has a degree in International Relations from the Federal University of Goiás, Brazil.

Rafael Marques 

Sustainability Consultant

Master in Geosciences (geochemistry) and Chemical engineer, both from Universidade Federal Fluminense, Brazil.

Bachelor in Environmental Engineering from the Fundação Mineira de Educação e Cultura University (FUMEC), Brazil, with a Master in Renewable Energy from the University of Oldenburg, Germany.

Isabela Aroeira 

Market Intelligence Manager 

Bachelor in Environmental Engineering, with a Master in Renewable Energy from the University of Oldenburg, Germany.

Bachelor in Environmental Engineering from the Fundação Mineira de Educação e Cultura University (FUMEC), Brazil, with a Master in Renewable Energy from the University of Oldenburg, Germany.

Henrique Pereira 

Consultancy Director 

Henrique Pereira 

Consultancy Director 

Graduated in International Relations, he holds a postgraduate degree in Environmental Technology and a London School of Economics’ Master in Development and Environment. He also has executive formation in the Energy and Climate Change Program at the Harvard Kennedy School.

Graduated in International Relations, he holds a postgraduate degree in Environmental Technology and a London School of Economics’ Master in Development and Environment. He also has executive formation in the Energy and Climate Change Program at the Harvard Kennedy School.

Henrique Luz 

Sustainability Coordinator 

Master and PhD in Energy and Environmental Planning and Bachelor in Biology from the Federal University of Rio de Janeiro (UFRJ), Brazil.

Master and PhD in Energy and Environmental Planning and Bachelor in Biology from the Federal University of Rio de Janeiro (UFRJ), Brazil.

Julia Rymer

Mitigation Manager

Chemical Engineer from Universidade Federal Fluminense, Brazil, and Master in Corporate Finance from Universidad Complutense de Madrid.

Chemical Engineer from Universidade Federal Fluminense, Brazil, and Master in Corporate Finance from Universidad Complutense de Madrid.

Nayara Drumond 

Intern

Nayara Drumond is studying Environmental Engineering at the Federal University of Minas Gerais, Brazil.

Nayara Drumond is studying Environmental Engineering at the Federal University of Minas Gerais, Brazil.

About WayCarbon

WayCarbon is a reference in solutions focused on the transition to a low-carbon economy. Founded in Brazil in 2006, WayCarbon employs scientific and business knowledge leveraged by technology to support companies and governments in their climate change and ESG strategies. In 2022, WayCarbon was acquired by Santander Spain, which envisioned the opportunity of accelerating the adoption of solutions to tackle climate change by companies globally.  


WayCarbon has served over 500 private sectors clients, besides having an extensive experience in projects for multilateral organizations (Global Compact, UN, BID) in the areas of mitigation, adaptation, and compensation. It´s technological solutions are currently being employed by customers in 40 countries. WayCarbon's consultancy services, specialist software and high quality carbon projects are designed to help companies on their decarbonization journeys.  It´s forest preservation and reforestation projects value biodiversity and local communities. WayCarbon is the perfect partner to trace a holistic strategy when the subject is climate change.